In Yelp I Trust, Do you?

I decided my comeback should be on something that I am passionate about. Can you guess what it is? YELP!

I have been a yelper for some time so I may be biased on the recent article that was displayed in the Washington Post, "Review site Yelp under fire in business' lawsuits." I know some businesses do risky things to make some cash but I would like to believe that Yelp wouldn't do that.

First of all, if you don't know what yelp is then...STOP LIVING UNDER CHEWBACCA! Yelp is a social networking site that let's consumers rate and review businesses. For example, you are looking for a good Thai restaurant near where you live but you don't have any friends that eat Thai food (or you don't have any friends). Who can you ask? There's Google for starters, but it only suggests places nearby. It doesn't tell you whether they are good, what dish is best, what kind of atmosphere the place is or how to woo the hot server on Tuesday nights. These are things you need to know!

Yelp provides this information. If you are still confused then you can check out my yelp reviews here.

Getting to the point, Yelp "is being sued by several small businesses that claim they've been pressured to advertise on the site in exchange for getting negative reviews squashed." What it seems to me is that companies are complaining about free speech. If this was someones personal blog and they had positive and negative reviews and some went missing then the companies wouldn't sue them! If your business sucks and you can't give good customer service then stop complaining. Maybe you should improve your business and then people wouldn't write anything negative. If I were the business then I would take it upon myself to read the reviews as constructive criticism. Make an account and offer the people that write negative reviews an incentive to come back after you fix the problem they are complaining about.

I think Jerry Stoppelman, Yelp co-founder and CEO said it best,

"the businesses suing the company don't understand how Yelp works. Some reviews might come and go because it relies on an automated program to weigh reviews and filter out ones that might be untrustworthy, such as a negative review a spa owner might write about a competitor. Yelp does nothing to manipulate reviews, aside from allowing advertisers to choose one review they would like to feature at the top of the page about their business...the automated filter has helped Yelp stay relevant to consumers, even though it frustrates some businesses."

Although, I'm starting to wonder if by chance this could have been a scam. If it was, then Yelp would have denied the accusations. Maybe Yelp is guilty but for now, I'm going to believe they are not. If it wasn't for yelp, I would not have found the gym that I love so dearly. I should write a review about my gym. To bad I can't write a review about the person talking real loud about their intimate relationship with their boyfriend in Starbucks.

What do you think about this Yelp dilemma? Do you trust them or not? Do you dare to Yelp? I dare you!

Spokeo your E-mail, Forget Google

When you were applying for a job, you knew that the employer most likely Googled your name to do some background checking. What if they used Spokeo?

Spokeo is a social network aggregator, it searches and collects public records of fifty social sites like LinkedIn, Facebook, MySpace, Twitter, Flickr, Amazon Gifts, and the blogosphere just by using an e-mail address. Meaning you enter in the e-mail address of a person and then POOF, you have information of what social networks their on and what they are posting online.

Kawaski gives a great example using his e-mail address to show us his results. It shows his social networks, blogging, employment, and pictures including Flickr (170 photos), MySpace, LinkedIn, his blog, and a total of nine social networks. Click on "View More" to find out which social networks and your taken to the sign up page. You have to pay $2.95/month for one year or $4.95/month for three months to see the details.


When you pay, you see more details like the exact social networks Kawaski belongs to (as seen above). When you click on the matches, it takes you to the person's public page on those sites.

What about privacy? Can they really do that? Spokeo has a page on privacy, where they write that “Spokeo finds only publicly available information by default. In other words, everything on Spokeo could have been seen by you and others all these times.” They compare it to Google-ing someones name but this is a quicker way to find all the information your looking for.

If you are worried they will find out, then don't fear because Spokeo doesn't notify people that you're looking at their online content. This means that employers could easily track employee's online adventures and ex-boyfriends could track ex-girlfriends without their knowledge. Bradley says that "It must be a gold mine for private investigators, stalkers and other unsavory people."

This does cause me to be concerned. I know that if you are careful and don't make things public or if you use a dummy e-mail account for social networks then you will be fine. Although, it bothers me that searching with my professional e-mail address, it claimed I had social network accounts that I was unaware of. Therefore, it is either lying or providing false information.

Either way, It can be a positive tool for a small business, consumers, Craiglist and eBay users, job applicants, employers, investors, entrepreneurs, consultants, parents and others. It can be used to get more information about an employers that you have an interview with. Parents can check on who their kids are dating. You can check on who you're dating or a someone you are thinking of dating.

There are positive and negatives of Spokeo but it all depends on how it is used. It can be used for either good and evil. What would you or will you use Spokeo for?

Livestation for the New Generation

What the hell am I talking about?!?! Where the heck has my technology blog posts been?

Guess what!?! They are coming back! The first thing I have to share with everyone is something that I was just introduced to today. A friend of mine suggested I check this out, LiveStation. I have a feeling this new software will change my life while living abroad. No longer will I feel so distant from American television. (Yes, I missed American television. Where I could waste hours on end finding reruns to watch). Now, I don't have to wait a day before I can watch my favorite sitcoms to be uploaded online! I can watch new episodes live online at the same time everyone is watching them at home. The best part..(drumroll)... It's free!
Who needs to pay for cable anymore. When you can have everything on your computer. I hate to say it but, Wall-E is coming true. We just have to remember to shut down the trusty computer and take a stroll outside. Speak to people in the here and now world. I'm starting to diverge from the topic.

Back to Livestation! You can watch MTV, FOX, CNN, and other major television networks from all over the world. People can add stations and rate the stations. The nice thing is that it streams clearly. (I'm starting to wonder why I have cable and what the purpose of having cable is). I think the only reason to not cut off cable television is because they don't have all of the channels I watch. (Especially Korean stations now that I am adapting to the society.) Once they have more channels, I think I will say goodbye to my cable and hello to computer television source.
This world is changing fast and I think I'm ready for it. I'll start by using Livestation and then wait for someone to invent a way for my computer to dispense food and beverages at a click of a button.

Social Media Hits DC with Insight

As I mentioned in my previous post, I went to the Social Media Club - DC event at the National Press Building on social searches versus Google searches (not how they phrased it but it addresses the point). The speakers were Chris Seline (@dumbfounder), Laurence Hooper (@lhooper), Jared Goralnick (@technotheory), Greg Gershman (@greggersh) and Aaron Brazell (@technosailor). The reason I have names in parenthesis are because these are all their twitter names. I'll explain that more in a bit.

They started off discussing the difference between social searches and Google searches. There were many conflicting views amongst the board but here is what I got. Google searches will get what you want but it cost time. Social searches are more customized and personalized to the user. Aaron Brazell gives the example of Thomas Hawk whose goal in life is to publish 1,000,000 photos on flickr. He has already posted about 20,000. If Aaron wanted to find a photo that Thomas took of New York a couple years ago then it would take him awhile searching Google to find that pictures. If he searched Flickr then he would speedily find what he was looking for.

These social searches interact with people because the results are based on other opinions. It comes down to the perception of trust in social networks. We tend to put a trust value on the information we find by ratings like Yelp.

Julie Minevich, who also attended, gives a good run down of the remaining questions that were discussed:

• Is there any value in organizing and archiving old social networking actions?
• Are mobile communities the next step in this media revolution?
• What are the ways social networking sites are trying to create revenue?
• Why isn’t Google more involved in this social media space?

I'll try and highlight some of the responses from the panel on these questions from the notes that I took. (Yes, I took notes with a pen and paper! I felt very lame. Especially because it was on an HP paper notepad)

• The reason Google has not gotten involved in social searching is because they have not found a way to make money off of it. They are waiting to see how to make money off of Facebook and Twitter.
• Blogging, twitter and all these other mobile communities are affecting the future by creating a universe in social networks. These social networks describe who we are as a person and/or company. It is becoming a way in which we create our identity.
  
• Some sites for tracking social media: Trakr, Twitterbox, Radiant 6?, Blogpolls? and Relevant Noise (Someone let me know if these are correct...)
• Facebook is behavioral advertising and behavioral marketing. The new form of advertising.
• The great thing about social networks are that they are free. Compared to the past where you would have to pay to go to a social networking event.
  
• Social Networkers are finding ways to make money by finding ways to share ads on things like FanBox.
• Keep an eye out for Aardvark, a new start up that is like Yahoo Answers and Twitter meshed together.
  

The last point of discussion was on what's next. As Aaron responded, "we are finding ways to merge real life and online life. The closer you bring both together is better." We are constantly on our phones and online. For example, the best thing about this meeting was that every person was on their iPhone, Blackberry or mobile device (sadly I have not gotten an iPhone and am very uncool). While the speakers were talking everyone was on Twitter responding and making comments. As Julie said, "It was almost like there were two interconnected conversations taking place concurrently but separately. The second, the one on twitter, was, of course, a result of the in-person discussion and the twitter comments were mentioned a few times in the live discussion, but again, for the most part, they were taking place independently and simultaneously."

By the end of the night, I walked away with more than I expected. The discussion won't end due to all the new twitter friends I have attained. ( Follow me @cbenton!) It gave me a new perspective on the future and my career in life. I am looking forward to more events like these.

What are your points of view on some of the questions.

Audi A4 Challenges IPhone Users Driving

The first major car manufacturer to tap into the iPhone phenomenon would be Audi. They created a new iPhone application called the "Audi A4 Challenge." As the news release states,

"a driving game that utilizes the iPhone's accelerometer (motion sensor) to steer
a digital version of Audi's entirely new 2009 A4 through a series of
progressively challenging courses. Players maneuver the course and race against
the clock to beat their own personal best time. The application is now available
free of charge on Apple's iPhone Application Store. The 2009 Audi A4 will be
available in Audi dealerships nationwide starting in September of 2008."

The game was created in two weeks and is featured on their specifically designed for the iPhone website: http://www.truthinengineering.com/a4/iphone. As Scott Mellin, CEO of Factory Design Labs (the ones who created this ingenious marketing campaign) says, "This is the first application by an automotive OEM, but it's also reinventing the shopping experience. In combination with the A4 iPhone web site, this is the first viable mobile marketing solution in the automotive space. Importantly, it is also a unique way to engage the consumer with the DNA of the Audi brand."

As a person that values a good marketing campaign and a company that embraces technology; I commend them on their approach to engage consumers. The other part of me is screaming at the idea that every car maker will be looking for a way to up the ante. It's only time before they find a way abuse this idea. hopefully it will not come to that and companies will continue to leave the choice to the consumer as to whether they want to learn about the product.

More infor go to http://www.audiusanews.com/

COMING SOON! DIY Hoovercraft

Thanks to Hacked Gadgets featuring Project Hovercraft, I have a new hope for the future of hovercrafts. If you remember, I wrote about having a Hoverboard awhile ago. My dreams of surfing through the air on a piece of wood styrofoam may come true!

The DIY (Do-It-Yourself) Hovercraft Project created a hovercraft under $40 (if my calculation are correct) using an old RC servomotor (meaning the motor of a remote controlled toy car), batteries, propellers, and some things they had around the house.

"The body of the hovercraft is made out of styrofoam, cut with a saw and sanded to smooth the edges. The skirt on the bottom is made out of pieces of a plastic GAP bag, attached with Scotch tape and hot glue. The radio control unit was scavenged from an old boat I had, along with the drive motor mounted on the wooden supports, while the lifting motor was from my physics teacher. The battery is 300 mAh 6V NiMH (or NiCd, I forget), and I have a pair of them. They were about $6-$10 each (again, forgot) and about $12 for the 2 1/2 hour charger. The servomotor for steering was from an old RC car I had"

Now that you know what it is made of, let's here their explanation as to how it works. How it works:

"The workings of a hovercraft are fairly straightforward: one high-power motor with an airplane propeller forces air down through the hole in the center, which pushes the bottom of the hovercraft off the ground. This greatly reduces friction, allowing the hovercraft to scoot around without much trouble. It also makes it much more difficult to control, however: when the hovercraft turns, it will keep traveling in a straight line unless more thrust is applied. Since we are used to controlling cars or boats, the newtonian behavior of a hovercraft is challenging indeed."

In other words, they have not gotten to the point that they can control the hovercraft but they have made progress. I guess I should be careful of getting my hopes up. Although, this project has really gotten me interested in creating my own hovercraft. I know I have tons of hot glue and love using it. Only problem is I don't have a toy remote controlled car. Can I use my car's engine and triple the size of the hovercraft?

Groove in a iPod Car

It's like driving in your iPod but with more capabilities! This newly designed car dubbed the Audi O was inspired by the iPod. It is a sporty four-seat hatchback with a killer audio system. With Internet connectivity to download music to a built-in 650 GB hard drive and bluetooth connectivity, you and your friends can create your own pumping club. If that's not enough. Then check out the pullout rear door that has a DJ set with mixing decks. The decks can be detached from the car for use.

You must be wondering a couple things; like what it runs on, the cost and who designed it. (You may be wanting more information but this is all I can provide you with. Sorry.) I can't tell you how much it costs because it has not been created for sale...(YET) but I can tell you that it would be a fuel efficient diesel/electric hybrid engine. (Vroom!!! I'm sold!). This is th dream car for thr younger generations. No wonder it was designed by Ondrej Jirec, a design student from the Czech Republic studying in Cali.

What they need to do is add a GPS system, voice activation, DVD player, heated seats and other luxury features. With all these added in, Steve Jobs will be first in line to get a new set of wheels.
Another idea is to be able to hook up your gaming system to the car. (I would never date a guy because of his car until this car is created. I may make an exception.)

Designer: Ondrej Jirec [ Via: Diseno Art & Yanko Design]

Join the Mile High Club in Bed

If you dream about flying or having sex on an airplane, then maybe you should get this groovy bed! The bed by MotoArt is made out of two DC-9 (passenger jet) rear stabilizers and a C-130 (military cargo aircraft) inner flap. Meaning they found another way to recycle aircraft and make money. The bed is named Mile High is 11' by 7'-6" and 4'-6" high. The best feature that will turn on all the ladies will be the red glowing internal LED lighting. RAWR! I think I'm getting turned on. The marketed slogan is "a wonderful playground for you and your co-pilot." I could see this being used in a re-make of Top Gun.

What I don't understand is why are people claiming this product is geeky. Geeky would be adding a computer into the bed or a gaming system. I would spend more than the supposed $35,000 for the bed if it had extra features like an integrated stereo system or a miniature computer system that has Wi-Fi. (That is if I had the money to buy a bed like that.)

Check out the slide show

[MotoArt via TFTS via GizModo]

Virgin Mobile Fest Greens Technologic

I did not get a chance to blog at all this past weekend due to the Virgin Mobile Festival that I worked at.

I thought I would share some of the things that worked and some things that didn't work.

The festival wanted to focus on being green and eco-friendly. At the same time, they want to increase brand awareness by associating themselves with many non-profit organization and music. I felt they did a fairly good job at this but they lacked in some areas. For example, they did not train or inform their event staff of everything that was happening. (I found this out when I was passing out free sunscreen. This woman (an event goer) thanked me and mentioned that she wished she had known there was free sunscreen earlier. This was due to the fact that a 15yr old staff member told her there was no sunscreen to be found throughout the concert venue and another staff member told her there was NO FIRST AID! When has there ever been a music festival with NO FIRST AID!) They did not clarify what type of trash was designated for the different recycling bins. The initiative to recycle at the event was not prominent and the music line-up was poorly done. (They spelled Kanye West's name as "KAYNE" West. How does that happen!?!? As well as all the best bands were playing at the same time and at opposite sides).

There are many ways they could have fixed these problems but it was only their third year holding this music festival. I should say some things they did right.

The use of eco-friendly technologies such as recharging your phone, camera or Ipod via bike was very convenient. They had a Dell Dome where people could make their own buttons, T-shirts and use computers to sign up for Buzzd (a new social networking service like Twitter and Yelp.)

Real quick rant on Buzzd: It is described as a "location-sensitive entertainment
listings service with branded editorial and real-time user generated content on
the mobile device.'Your city, in real-time,' buzzd allows consumers to know
what's happening at any venue right now, rate events, and connect with friends
and people in the area." I can see how this could beat Yelp but they really need
to keep pushing it. They need to get more publicity if they want to beat their
competitors. When I heard about the service I automatically thought it was another social network trying to make it big. It did not strike me as a "OMG! THIS IS SOO COOL!" It needs to offer more to users.

On that note, let me finish what I was saying before this post gets to long. They had a spiffy VIP areas that gave free drinks and had actually beds to sleep on outside. They had a Recharge Dome for people to check out the new Kyocera Special Edition Virgin Mobile Festival "Wild Card" mobile (texting from this phone made my hand cramp up) which they could use to make phone calls, send a text message to the concert stage screens or ride a bike and recharge their phone. They had a Refresh Dome for people to cool off and they had a recycling program where people could get stuff for collecting empty bottles and cans.

There were more positive and negatives that I could list about the music festival but I don't want to drag on. They should have integrated the idea of charging your phone by dancing . . . Maybe I'll make a list and send it to Richard Branson.

[picture via Mobilecrunch]

Slydial to Voicemail

When reading about this new technology service, I thought that everyone already had this capability featured on their phone. You might want to check your voicemail features before getting excited about this service. I'm sorry I should probably mention what the service is first before commenting on it.

Slydial is a new service that connects you directly to some one's voicemail. In other words, you can avoid speaking to a person directly by using Slydial. It saves you time (if you don't count the ads that you have to hear before getting connected to the voicemail.) and awkward or long conversations. For example, you want to call in sick to work and are afraid if the boss answers then you have to answer questions and explain yourself. This makes it a lot easier to be a coward and go straight to voicemail. By the time your boss has gotten the voicemail; he will be to busy to call and check up on you (to make sure you are not playing hookie.) Here are some more situations. (Please do not use this service to voicemail break-up, unless your dating a psycho or your dog.)

The service is free to use but you can get a membership if you want to get rid of the ads. This leads me to what I was taking about in the beginning of the post. When I listen to my voicemails, I have the option to record a message and send it to a number. This is basically the exact same thing. To my surprise, this option is not available to all.

If you don't have this feature then I would suggest it as a great way to speak to your mother or girlfriend without having to listen to an hour long session of yapping. (No offense, but women can talk for hours!)

From another perspective, this service is making us more of a coward and continuing to change our way of communicating with each other. We are trying to find ways around directly communicating with people.

Spiffy Photoshop Online

Ask and you shall receive Photoshop Express!
Some people may be big fans of Photoshop (like me!) and some may have no idea what it is or how to use it. For those of you living under a rock or are slightly familiar with Photoshop, please step right up to Photoshop Express!

It doesn't have all the features, benefits or cool abilities that the Adobe Photoshop CS3 program has. But it does have some nice features. There is 2GB of space for photos and the ability to organize all your pictures in one place. For example, some people use Facebook, Picasa, Flickr and many more photo sites to organize and share their pictures. Photoshop Express works with these sites so that you can edit the picture and post them to any of these sites. As the site says, "It's an online photo library, editing and sharing website. You can crop, rotate, change colors, enhance, remove red eye, and even some crazy special effects like twirling and distorting. When you're done, you can share the photos using galleries and even give people a link to go see them."

There are some drawbacks . . . since it runs on Flash, it doesn't play well with the IPhone and IPod Touch. Lori Grunin from Webware points out,

"a policy pothole . . . Adobe's claims on your publicly shared photos. From the
Terms of Service: Adobe does not claim ownership of Your Content. However,
with respect to Your Content that you submit or make available for inclusion on
publicly accessible areas of the Services, you grant Adobe a worldwide,
royalty-free, nonexclusive, perpetual, irrevocable, and fully sublicensable
license to use, distribute, derive revenue or other remuneration from,
reproduce, modify, adapt, publish, translate, publicly perform and publicly
display such Content (in whole or in part) and to incorporate such Content into
other Materials or works in any format or medium now known or later
developed. (emphasis mine)"

With that being said, she mentions some other drawbacks here.

I don't want to bash the Beta (meaning it is still in the works and dying for testers and feedback). There are positives about the easy to use online photo sharing site. It integrates all the different photo sites you may be using, helps organize and provides a photo editing play area. If you make a mistake or don't like what you did to the photo at a later date, then you can easily revert it back to it's original state.

With every program, social networking site or gadget there are positives and negatives. The point is to decide whether it will make your life easier because that is what technology is for!