I never thought it was possible but now we can pre-box our apples! (I had to add the Apple logo because I felt it fit the logo.)
The Eco Box is "a concept to change the way we ripen, harvest, and deliver fresh fruit." The box is supposed to protect the fruit from insects and make it easier for apple pickers to pick the fruit and sell it. The reason the box has holes is to give the fruit air circulation which supposedly helps allow the fruit to ripen to it's fullest potential. The designer is Jung Hyuk, whom I had a hard time finding info about.
Why doesn't Apple get in on this. They could really help sell apples to promote themselves. It would be a lot better than the Burger King Apple Fries commercial!
[Via Yanko Design]
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